How LEGO Makes So Much Money
乐高到底靠什么赚了这么多钱?
Video by 小Lin说 (Xiao Lin Shuo) (CC BY). Cards, clips and translations by VideoAnki. Watch on YouTube ↗
About this deck
How does LEGO maintain its massive profitability? In this explainer video, Xiao Lin breaks down the company's evolution, from its Danish origins and early struggles with friction-based bricks to its modern strategy of leveraging global IPs like Star Wars.
You will encounter vocabulary focused on business growth, market plateaus, and brand image. The speech is delivered at a natural, fast pace with a casual, engaging register, making it an ideal challenge for advanced learners practicing listening comprehension.
How this deck was made
Each card is cut from the original video at the exact moment the sentence is spoken, so you hear the real voice, accent and pace. The transcript and its translations were then reviewed sentence by sentence against the audio: transcription errors fixed, translations checked in context, junk cards removed.
